About
The page describes Clay as a go-to-market platform with several core capabilities. For data infrastructure, it offers Audiences to centralize first and third party data sources, a data marketplace providing access to over 200 data providers, Signals and Intent tracking for job changes and promotions, and Waterfall to combine multiple data providers for coverage. The platform includes AI agents called Claygents and Account Agents for researching target companies and people, along with agent plugin CLI/API and MCP features. For orchestration, Clay provides Workflows, Functions, and AI formatting capabilities. The execution layer includes Ads capabilities to sync targeted audiences to LinkedIn, Meta, and Google, plus a native Sequencer for automating messaging. The vendor lists multiple use cases including CRM enrichment, rep prospecting, automated inbound, ABM, reverse ETL, outbound, PLG assist, TAM sourcing, account research, rep assist, and territory planning. The page mentions solutions for GTM Ops, Marketing, Sales, Enterprise, and Startup departments.
Read from clay.com on 2026-08-26. We describe what the vendor states; we do not audit it.
Enterprise Readiness
from cataloged dataNo compliance certifications listed
Flexible deployment: Cloud, Self-Hosted
7 documented integrations
5 documented use cases
Founded 2020 · Series A
Composite of public compliance, deployment, integration, adoption, and company signals. “Not disclosed” reflects gaps in available data, not a vendor deficiency.
Independently sourced
Pulled directly from regulator filings and platform APIs. No vendor or editorial input.
Enterprise Use Cases
Integrations
How Clay compares
| Tool | Readiness | Pricing | Deployment | Compliance | Integrations |
|---|---|---|---|---|---|
| Clay | 59 · Established | Enterprise | Cloud, Self-Hosted | — | 7 |
| Microsoft 365 Copilot | 55 · Established | Paid | Cloud | — | 5 |
| Microsoft Copilot Studio | 55 · Established | Paid | Cloud | — | 5 |
| Cognigy | 67 · Strong | Enterprise | Cloud, On-Premise, Hybrid | — | 8 |
Peers from the same category, ranked by Enterprise Readiness. Readiness is a composite of cataloged compliance, deployment, integration, adoption, and company signals.
Frequently Asked Questions
What is Clay used for?
Clay is go-to-market data infrastructure platform combining data providers, AI agents, and workflow orchestration. It is commonly used for automated lead qualification and routing, customer support ticket triage, sales workflow automation, and internal task management.
Is Clay free, and how is it priced?
Clay uses enterprise pricing, typically a custom quote based on seats, usage, and requirements. Contact the vendor for a quote.
How can Clay be deployed?
Clay supports Cloud and Self-Hosted deployment. On-premise and self-hosted options support data-residency and air-gapped requirements.
What does Clay integrate with?
Clay documents 7 integrations, including Slack, Salesforce, Google Workspace, Microsoft Teams, Zapier, and HubSpot.
When was Clay founded?
Clay was founded in 2020 and has raised $15M in funding.
Is Clay enterprise-ready?
Based on cataloged data, Clay has an Enterprise Readiness score of 59/100 (Established tier), derived from its compliance, deployment, integration, adoption, and company-maturity signals.
Quick Facts
Procurement
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