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Heap Analytics

Heap automatically captures every user interaction to provide data for increasing conversions, retention, and customer delight.

Venture Funded$137MSeries DMenlo VenturesSequoia CapitalSapphire Ventures
user behavior analyticsdata-driven insightscompliance-readyscalable analytics
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About

The vendor states that Heap, now part of Contentsquare, automatically captures every user interaction to provide data for increasing conversions, retention, and customer delight. The platform offers Sense Chat for analytics, allowing users to get insights without a learning curve. Heap is used by over 10,000 companies to understand customer journeys, improve conversion and activation, increase retention, and deliver user experience. The platform automatically captures the entire digital experience of every user on every platform with a single snippet, providing a complete dataset. Heap's data science capabilities, called Illuminate, alert users to friction and opportunities in the digital experience, even for unmonitored user behaviors. Integrated session replay provides context on user actions, directing users to specific points in a session to understand user behavior and identify fixes. Heap also offers over 100 integrations to deliver information to customers at relevant moments. The vendor highlights that Heap's data science tools show alternate user paths, user effort in flows, and events correlating with conversion and retention.

Read from heap.io on 2026-08-26. We describe what the vendor states; we do not audit it.

Enterprise Readiness

from cataloged data
60/100 · Established
Security & ComplianceNot disclosed

No compliance certifications listed

Deployment FlexibilityPartial

Cloud-based: Cloud

Integration DepthStrong

8 documented integrations

Proven AdoptionPartial

5 documented use cases

Company MaturityStrong

Founded 2013 · Series D

Composite of public compliance, deployment, integration, adoption, and company signals. “Not disclosed” reflects gaps in available data, not a vendor deficiency.

Independently sourced

Pulled directly from regulator filings and platform APIs. No vendor or editorial input.

Enterprise Use Cases

Product usage analytics
Customer journey mapping
Conversion rate optimization
Marketing attribution
User retention analysis

Integrations

SalesforceMarketoSegmentGoogle AnalyticsSlackLookerTableauZendesk

How Heap Analytics compares

ToolReadinessPricingDeploymentComplianceIntegrations
Heap Analytics60 · EstablishedEnterpriseCloud8
Kibana70 · StrongFreemiumCloud, On-Premise, Hybrid, Self-Hosted8
Lightdash BI69 · StrongFreemiumCloud, Self-Hosted, On-Premise, Hybrid8
Honeycomb Observability68 · StrongEnterpriseCloud, Hybrid, Self-Hosted8

Peers from the same category, ranked by Enterprise Readiness. Readiness is a composite of cataloged compliance, deployment, integration, adoption, and company signals.

Frequently Asked Questions

What is Heap Analytics used for?

Heap Analytics is heap automatically captures every user interaction to provide data for increasing conversions, retention, and customer delight. It is commonly used for product usage analytics, customer journey mapping, conversion rate optimization, and marketing attribution.

Is Heap Analytics free, and how is it priced?

Heap Analytics uses enterprise pricing, typically a custom quote based on seats, usage, and requirements. Contact the vendor for a quote.

How can Heap Analytics be deployed?

Heap Analytics supports Cloud deployment. It is delivered as a cloud-hosted service.

What does Heap Analytics integrate with?

Heap Analytics documents 8 integrations, including Salesforce, Marketo, Segment, Google Analytics, Slack, and Looker.

When was Heap Analytics founded?

Heap Analytics was founded in 2013 and has raised $137M in funding.

Is Heap Analytics enterprise-ready?

Based on cataloged data, Heap Analytics has an Enterprise Readiness score of 60/100 (Established tier), derived from its compliance, deployment, integration, adoption, and company-maturity signals.

Quick Facts

PricingEnterprise
DeploymentCloud
Founded2013
Funding$137M

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